PTBCCT.ORG
Digital Transformation for a Global Certification Organization
Client Type: Global certification board serving physical therapists specializing in craniofacial, cervical, and orofacial care
Deliverables: Wix Studio redesign, SEO strategy, CMS systems, custom development, membership functionality, application workflows, and automation
Key Result: +150% application revenue in 2026 vs. 2025, alongside major gains in search visibility and site traffic.
“Hiring Eric is not just hiring a web developer - it’s bringing on a true Wix Studio expert and digital strategist who integrates seamlessly into your team and genuinely cares about the work. ” — PTBCCT
PTBCCT.ORG
FROM WEBSITE REDESIGN TO DIGITAL ECOSYSTEM
What began as a complete Wix Studio redesign evolved into a broader digital transformation, connecting PTBCCT’s public website, membership experience, certification processes, and internal workflows.
1 of 75 board-certified craniofacial PTs in North America
90% improvement in 6 visits or fewer
BRAND & UX
Reimagined the brand identity and site structure to better reflect PTBCCT’s authority as a global professional organization.
SEO & VISIBILITY
Built a strategic SEO foundation around certification, craniofacial physical therapy, and other priority search topics.
DIGITAL INFRASTRUCTURE
Developed CMS directories, gated experiences, dashboards, role permissions, and advanced Wix functions.
AUTOMATION & WORKFLOWS
Streamlined application and reviewer processes with automated communication and status tracking.
PTBCCT.ORG
FROM WEBSITE REDESIGN TO DIGITAL ECOSYSTEM
Conversion-Focused Redesign
Directory & Gated Platform
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Mobile Profile Experience
PTBCCT.ORG
MEASURABLE GROWTH. LONG-TERM IMPACT.
The transformation translated increased visibility into measurable commercial impact, with revenue rising significantly while organic search became a major driver of application sales.
+2,867%
Unique Visitors
within 30 days of launch
+150%
Application Revenue
2026 vs. 2025
49%
Application Sales
Attributed to Organic Search
“Eric combines technical precision, strategic insight, and dependable follow-through” - PTBCCT