IHNSS.COM
Redesign, SEO & Patient Experience Optimization
Client Type: Specialized physical therapy practice focused on TMJ and complex head, neck, and facial pain
Deliverables: Website redesign, SEO strategy, content architecture, patient journey optimization, systems integration, and automation
Key Result: 21 new patient inquiries through the website in the first ~30 days after launch, approximately 7x the previous monthly average.
“I have authority on google, advanced my involvement in areas of my field in greater ways, and patient's are finding me more easily.” — Dr. Erienne Blanchard, PT, DPT, Founder, IHNSS
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IHNSS.COM
DESIGNED AROUND PATIENT TRUST AND SEO STRATEGY
The project went beyond SEO to create a digital experience that makes complex clinical information easier to understand, strengthens IHNSS’s authority, and creates clearer pathways from discovery to enquiry.
1 of 75 board-certified craniofacial PTs in North America
90% improvement in 6 visits or fewer
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MODERNIZED DESIGN
Created a clean, trust-building visual experience while maintaining clinical authority.
SEO-LED STRUCTURE
Integrated search strategy into the site architecture to support long-term visibility and growth.
CLEARER CONTENT
Restructured information around patient questions, conditions, symptoms, and treatment needs.
CONVERSION JOURNEY
Developed clearer pathways from education and search discovery to contacting the practice.
IHNSS.COM
SELECTED DIGITAL EXPERIENCES
Patient Journey Redesign
Conversion-Focused Flow
Upgraded Blog Experience
IHNSS.COM
FROM SEARCH VISIBILITY TO PATIENT ENGAGEMENT
The relaunch delivered an immediate increase in website enquiries while the broader digital strategy continued to strengthen IHNSS’s visibility in Google search.
7x
New Patient Inquiry Volume
first ~30 days after launch vs. previous monthly average
+346%
Google Clicks
vs. the same 3-month period last year
+275%
Search Impressions
vs. the same 3-month period last year
“He is timely, thoughtful, and works above and beyond to make sure the product he has offered and created meets your needs and desires. I cannot speak more highly of his services.” — Dr. Erienne Blanchard, PT, DPT, Founder, IHNSS